Social Media Ads: Lead Certain

Facebook Ads – Lead Generation Campaign for Home Services

About Our Project

LeadCertain, a company focused on AI-powered marketing for home service businesses, partnered with us to launch a Facebook ad campaign targeting contractors, remodelers, and service professionals. The goal was to generate quality leads, increase ad engagement, and boost visibility in a competitive niche.

How We Completed The Project

We launched a video-based Facebook campaign that used attention-grabbing creative, industry-specific copy, and tiered targeting to reach high-intent service providers. We optimized the campaign in real-time to maximize engagement and lead conversion.

What We Did:
✅ Developed and edited a professional 52-second video ad
✅ Wrote industry-specific ad copy to appeal to home service pros
✅ Targeted by trade, interests, and region using Meta Ads Manager
✅ Set up a streamlined lead form with direct follow-up capabilities
✅ Tracked all lead form submissions, clicks, and video engagement

"The numbers speak for themselves. This campaign helped us get in front of the right audience, and the engagement was the best we’ve seen."

Client's Requirements

Generate qualified leads from home service businesses

Test AI-based messaging for conversion potential

Achieve above-average engagement and click rates

Drive targeted traffic to a lead capture page or form

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Challenges Faced

Reaching service professionals who are less active on social platforms

Standing out from traditional ad formats in a crowded feed

Needing to balance video storytelling with fast lead capture

Conclusion

This campaign exceeded expectations, delivering a strong volume of leads and outperforming engagement benchmarks.

Campaign Highlights:
📈 55 Qualified Leads Generated
🖱 484 Total Clicks
👥 6,184 People Reached
📊 7.83% Engagement Rate (well above average for Facebook ads in this niche)