Reputation Management : Hvac

About Our Project

Chicago Heating & Cooling 1 Corp. is one of Illinois’ fastest-growing HVAC and appliance companies. With expanding services and growing demand, they needed a solution that would enhance their online reputation, simplify customer review collection, and help turn satisfied clients into long-term brand advocates.

How We Completed The Project

We implemented Mor Social’s Reputation Management platform, a powerful system that houses and streamlines all customer feedback from platforms like Google, Yelp, and Angie’s List—all in one place. This enabled the team to track reviews, respond in real-time, and monitor customer satisfaction across multiple locations.

What We Did:
✅ Integrated all major review platforms into a single dashboard
✅ Optimized Google Business and directory listings
✅ Sent automated, branded follow-up emails for review collection
✅ Published verified 4 & 5-star reviews directly to their website
✅ Trained staff on responding to and resolving negative feedback
✅ Delivered detailed weekly performance and review reports

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"Success is not just about having great ideas; it's about turning those ideas into reality with passion and persistence."

Client's Requirements

• Centralized system for monitoring all online reviews
• Boost Google and Yelp ratings with consistent, high-quality feedback
• Improve customer retention and loyalty through transparent engagement
• Prevent negative feedback from affecting public brand perception
• Track review growth and team performance across locations

Challenges Faced

• No centralized review tracking system
• Limited team capacity to follow up with every customer manually
• Low review volume despite excellent service delivery
• Risk of negative reviews impacting search rankings and customer trust
• Needed to scale reputation strategy as the company expanded

Conclusion

The impact of reputation management was clear—and immediate. By telling their story through real customer reviews, Chicago Heating & Cooling 1 Corp. built the trust needed to fuel growth across state lines.

Results Achieved:
📈 +60 new Google reviews
💬 +37 reviews via Mor Social platform
💰 20% revenue increase
🌍 Expanded operations to a second location in Florida
👥 Added 4–5 full-time employees + 1 part-time staff
🔧 Launched new service verticals (appliance & industrial)
📊 Weekly review reports now inform business and customer service strategy

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