Google LSA: Hvac Company

About Our Project

We were referred to a local service-based company that was struggling to generate consistent leads through Google’s Local Services Ads (LSAs). The business had three separate LSA accounts, one of which wasn’t even approved or live. Their goal was to increase daily call volume from an average of 3–4 calls to a minimum of 7.

How We Completed The Project

Our team conducted a comprehensive audit of their Google Business Profile setup and LSA configurations across all three accounts. After identifying inefficiencies and overlaps, we developed a streamlined plan for optimal lead delivery.

Key Actions Taken:

• Reviewed all three LSA accounts
• Identified underperforming and unverified profiles
• Consolidated service areas into a single optimized LSA
• Verified their Google Business Profile (if not already done)
• Aligned ad targeting and service categories for better visibility

‍

"Success is not just about having great ideas; it's about turning those ideas into reality with passion and persistence."

Client's Requirements

Challenges Faced

• One of the LSA accounts was pending approval and inactive
• Confusion from having three separate LSA profiles caused ad performance issues
• Limited performance tracking across multiple fragmented listings

‍

Conclusion

By consolidating the LSAs and optimizing their Google Business Profile, the client is now consistently meeting and exceeding their lead goals. In fact, in July, their campaign performed so well that they had to pause ads after receiving over 50+ calls in one day to catch up with the demand!

Results:

• Achieved 7+ daily call target
• Boosted visibility with one high-performing LSA
• Reduced management complexity
• Drove explosive lead growth with verifiable results

‍