Email Marketing: SPA

An email marketing campaign to boost sales for a retail client.

About Our Project

LOVAJ SKIN, a holistic skincare brand, approached us to help launch their new Tristare Foot Peeling Treatment—a product designed to bring salon-quality pedicure results to customers at home. Their goal was to generate product awareness, drive engagement, and increase sales through targeted email outreach.

How We Completed The Project

We crafted a branded email campaign tailored to their product tone and values, focused on a natural, uplifting approach to skincare. Using our Tier 1 Email Marketing service, we delivered the campaign to a guaranteed audience of up to 14,000 contacts with interest in beauty and cosmetics.

What We Did:
✅ Wrote compelling ad copy and product description
✅ Designed a clean, mobile-optimized email layout
✅ Created an attention-grabbing subject line
✅ Selected an audience segment of beauty-focused women
✅ Deployed and tracked results through our platform

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"Success is not just about having great ideas; it's about turning those ideas into reality with passion and persistence."

Client's Requirements

Promote a holistic, plant-based foot treatment

Reach women interested in natural skincare and wellness

Drive traffic to product page for conversions

Use messaging aligned with the brand’s nurturing, Scandinavian-inspired ethos

Challenges Faced

Introduced a niche beauty product to a cold audience

Needed messaging to be educational yet emotionally resonant

Competed in a crowded inbox space with promotional emails

First-time launch of a product with limited brand awareness

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Conclusion

The campaign exceeded industry benchmarks for engagement and successfully introduced the product to thousands of potential new customers.

Campaign Metrics:
✉️ 14,000+ emails delivered (Tier 1)
📬 19.68% open rate — outperforming industry average
🔗 1.94% click-through rate — generating warm leads to product page
💡 Raised awareness for a brand-new skincare product in a competitive space

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